Título:

The Effect of Emotional Positivity of Brand-Generated Social Media Messages on Consumer Attention and Information Sharing

Autores:

João Sá Oliveira (U Essex)
Kemefasu Lfie (U Loughborough)
Martin Sykora (U Loughborough)
Eleni Tsougkou (U Strathclyde)
Vitor Castro (U Loughborough)
Suzanne Elayan (U Loughborough)

Revista:

Journal of Business Research

Ano:

2022

Volume:

140

Páginas:

49-61