Title:

The Effect of Emotional Positivity of Brand-Generated Social Media Messages on Consumer Attention and Information Sharing

Authors:

João Sá Oliveira (U Essex)
Kemefasu Lfie (U Loughborough)
Martin Sykora (U Loughborough)
Eleni Tsougkou (U Strathclyde)
Vitor Castro (U Loughborough)
Suzanne Elayan (U Loughborough)

Journal:

Journal of Business Research

Year:

2022

Volume:

140

Pages:

49-61