Article
- Title:
- 'The Nature of the Firm'--And the Eternal Life of the Brand
- Author:
-
Teresa Silva Lopes
(U York)
- Journal:
-
Enterprise And Society
- Year:
- 2019
- Volume:
- 20
- Number:
- 4
- Pages:
- 752-776
- JEL codes:
-
D21 - Firm Behavior
N8 - Micro-Business History
F23 - Multinational Firms; International Business
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