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Article
Title:
Conceptualising the Effect of Brand Love on Consumers' Repurchase Intentions for Consumer Products
Authors:
Prapatsorn Suetrong
(
U Newcastle
)
Guilherme Pires
(
U Newcastle
)
Tom Chen
(
U Newcastle
)
Journal:
Global Business And Economics Review
Year:
2018
Volume:
20
Number:
2
Pages:
213-230
JEL codes:
D12 - Consumer Economics: Empirical Analysis
M31 - Marketing
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