Title:

Conceptualising the Effect of Brand Love on Consumers' Repurchase Intentions for Consumer Products

Authors:

Prapatsorn Suetrong (U Newcastle)
Guilherme Pires (U Newcastle)
Tom Chen (U Newcastle)

Journal:

Global Business And Economics Review

Year:

2018

Volume:

20

Number:

2

Pages:

213-230

JEL codes:

D12 - Consumer Economics: Empirical Analysis
M31 - Marketing