Title:

Strategies and Obstacles for Marketing Innovation Activities

Authors:

Aldina Correia (Inst Politécnico Porto)
Vitor Braga (Inst Politécnico Porto)
Ana Machado (Inst Politécnico Porto)
Alexandra Braga (Inst Politécnico Porto)

Journal:

Global Business And Economics Review

Year:

2019

Volume:

21

Number:

3-4

Pages:

519-532

JEL codes:

L21 - Business Objectives of the Firm
M31 - Marketing
O31 - Innovation and Invention: Processes and Incentives