Title:

City Marketing and Identity: Study Applied for Small Cities in Rural and Peripheral Areas

Authors:

Jacinta Moreira (Inst Politécnico Leiria)
Maria José Silva (U Beira Interior)

Journal:

Transformations In Business And Economics

Year:

2012

Volume:

11

Pages:

149-161

JEL codes:

M31 - Marketing
R11 - Regional Economic Activity: Growth, Development, and Changes
R50 - General