Título:

City Marketing and Identity: Study Applied for Small Cities in Rural and Peripheral Areas

Autores:

Jacinta Moreira (Inst Politécnico Leiria)
Maria José Silva (U Beira Interior)

Revista:

Transformations In Business And Economics

Ano:

2012

Volume:

11

Páginas:

149-161

Códigos JEL:

M31 - Marketing
R11 - Regional Economic Activity: Growth, Development, and Changes
R50 - General