Title:

The 'Disguised' Foreign Investor: Brands, Trademarks and the British Expatriate Entrepreneur in Brazil

Authors:

Teresa Silva Lopes (U York)
Carlos Gabriel Guimaraes (Universidade Federal Fluminense)
Alexandre Saes (U Sao Paulo)
Luiz Fernando Saraiva (Universidade Federal Fluminense)

Journal:

Business History

Year:

2018

Volume:

60

Number:

8

Pages:

1169-1193

JEL codes:

F23 - Multinational Firms; International Business
M13 - Entrepreneurship
M37 - Advertising
O14 - Industrialization; Manufacturing and Service Industries; Choice of Technology
O19 - International Linkages to Development; Role of International Organizations

DOI:

10.1080/00076791.2017.1287174