Title:

Tangibility Consequences for Ethnic Marketing Strategy

Authors:

Guilherme Pires (U Newcastle)
John Stanton (U Western Australia)
Patricia Stanton (U Newcastle)

Journal:

Global Business And Economics Review

Year:

2004

Volume:

6

Pages:

38-54

JEL codes:

J15 - Economics of Minorities and Races; Non-labor Discrimination
M31 - Marketing