Toggle navigation
Home
Publications
Publications
Authors
Institutions
Journals
Rankings
Authors
Institutions
Journals
About
FAQ
Links
Contacts
PT
Sign in
Article
Title:
Framework for Success of Online Brand Management: A Systematic Literature Review
Authors:
Ricardo Godinho Bilro
(
ISCTE - Instituto Universitário de Lisboa
)
Sandra Maria Correia Loureiro
(
ISCTE - Instituto Universitário de Lisboa
)
Journal:
World Review Of Entrepreneurship Management And Sustainable Development
Year:
2016
Volume:
12
Number:
2-3
Pages:
300-317
JEL codes:
D12 - Consumer Economics: Empirical Analysis
L86 - Information and Internet Services; Computer Software
M37 - Advertising
Back