Title:

Framework for Success of Online Brand Management: A Systematic Literature Review

Authors:

Ricardo Godinho Bilro (ISCTE - Instituto Universitário de Lisboa)
Sandra Maria Correia Loureiro (ISCTE - Instituto Universitário de Lisboa)

Journal:

World Review Of Entrepreneurship Management And Sustainable Development

Year:

2016

Volume:

12

Number:

2-3

Pages:

300-317

JEL codes:

D12 - Consumer Economics: Empirical Analysis
L86 - Information and Internet Services; Computer Software
M37 - Advertising