Title:

How and Why Conversational Value Leads to Happiness for Experiential and Material Purchases

Authors:

Wilson Bastos (U Católica Portuguesa) (U Católica Portuguesa)
Merrie Brucks (U Arizona)

Journal:

Journal Of Consumer Research

Year:

2017

Volume:

44

Number:

3

Pages:

598-612

JEL codes:

D12 - Consumer Economics: Empirical Analysis
M31 - Marketing