Title:

Effects of sales on Brand Loyalty

Authors:

Rui Huang (U CA, Berkeley)
Jeffrey Perloff (U CA, Berkeley)
Sofia Villas-Boas (U CA, Berkeley)

Journal:

Journal Of Agricultural And Food Industrial Organization

Year:

2006

Volume:

4

Pages:

1-0

JEL codes:

L66 - Food; Beverages; Cosmetics; Tobacco
L81 - Retail and Wholesale Trade; Warehousing; e-Commerce
M37 - Advertising