Title:

Building Brand Reputation through Third-Party Endorsement: Fair Trade in British Chocolate

Author:

Teresa Silva Lopes (U York)

Journal:

Business History Review

Year:

2016

Volume:

90

Number:

3

Pages:

457-482

JEL codes:

D18 - Consumer Protection
M31 - Marketing
L66 - Food; Beverages; Cosmetics; Tobacco