Title:

Market Concentration and Persuasive Advertising: A Theoretical Approach

Author:

Nelson Sá (Vassar Col)

Journal:

Journal Of Economics (Zeitschrift Fur Nationalokonomie)

Year:

2015

Volume:

114

Number:

2

Pages:

127-151

JEL codes:

L11 - Production, Pricing, and Market Structure; Size Distribution of Firms
M37 - Advertising