Título:

Market Concentration and Persuasive Advertising: A Theoretical Approach

Autor:

Nelson Sá (Vassar Col)

Revista:

Journal Of Economics (Zeitschrift Fur Nationalokonomie)

Ano:

2015

Volume:

114

Número:

2

Páginas:

127-151

Códigos JEL:

L11 - Production, Pricing, and Market Structure; Size Distribution of Firms
M37 - Advertising