Title:

The Role of Power Distance in the Application of Relationship Marketing Orientation to the Internal Business Environment

Authors:

Rachel Shuk Yee Cheung (Newcastle university)
Guilherme Pires (U Newcastle)

Journal:

Global Business And Economics Review

Year:

2015

Volume:

17

Number:

3

Pages:

330-343

JEL codes:

M31 - Marketing
L25 - Firm Performance: Size, Diversification and Scope, Age, Profit, and Sales