Título:

The Role of Power Distance in the Application of Relationship Marketing Orientation to the Internal Business Environment

Autores:

Rachel Shuk Yee Cheung (Newcastle university)
Guilherme Pires (U Newcastle)

Revista:

Global Business And Economics Review

Ano:

2015

Volume:

17

Número:

3

Páginas:

330-343

Códigos JEL:

M31 - Marketing
L25 - Firm Performance: Size, Diversification and Scope, Age, Profit, and Sales