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Article
Title:
Salience and Consumer Choice
Authors:
Pedro Bordalo
(
Royal Holloway College
)
Nicola Gennaioli
(
U Bocconi
)
Andrei Shleifer
(
Harvard U
)
Journal:
Journal of Political Economy
Year:
2013
Volume:
121
Number:
5
Pages:
803-843
JEL code:
D11 - Consumer Economics: Theory
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