Título:

Sales: Tests of Theories on Causality and Timing

Autores:

Peter Berck (U CA, Berkeley)
Jennifer Brown (U CA, Berkeley)
Jeffrey Perloff (U CA, Berkeley)
Sofia Villas-Boas (U CA, Berkeley)

Revista:

International Journal of Industrial Organization

Ano:

2008

Volume:

26

Páginas:

1257-1273

Códigos JEL:

L25 - Firm Performance: Size, Diversification and Scope, Age, Profit, and Sales
L81 - Retail and Wholesale Trade; Warehousing; e-Commerce
M31 - Marketing
M37 - Advertising