Title:

Sales: Tests of Theories on Causality and Timing

Authors:

Peter Berck (U CA, Berkeley)
Jennifer Brown (U CA, Berkeley)
Jeffrey Perloff (U CA, Berkeley)
Sofia Villas-Boas (U CA, Berkeley)

Journal:

International Journal of Industrial Organization

Year:

2008

Volume:

26

Pages:

1257-1273

JEL codes:

L25 - Firm Performance: Size, Diversification and Scope, Age, Profit, and Sales
L81 - Retail and Wholesale Trade; Warehousing; e-Commerce
M31 - Marketing
M37 - Advertising