When (Not) to Indulge in 'Puffery': The Role of Consumer Expectations and Brand Goodwill in Determining Advertised and Actual Product Quality
Praveen Kopalle, João Borges de Assunção
Managerial And Decision Economics, vol. 21, 2000, p. 223-241.
Asymmetric Reference Price Effects and Dynamic Pricing Policies
Praveen Kopalle, Ambar Rao, João Borges de Assunção
Marketing Science, vol. 15, 1996, p. 60-85.