Title:

Asymmetric Reference Price Effects and Dynamic Pricing Policies

Authors:

Praveen Kopalle (U Arizona)
Ambar Rao (U Toronto)
João Borges de Assunção (U Católica Portuguesa) (U Católica Portuguesa)

Journal:

Marketing Science

Year:

1996

Volume:

15

Pages:

60-85

JEL codes:

L13 - Oligopoly and Other Imperfect Markets
L12 - Monopoly; Monopolization Strategies
M31 - Marketing