The Role of Power Distance in the Application of Relationship Marketing Orientation to the Internal Business Environment
Rachel Shuk Yee Cheung, Guilherme Pires
Global Business And Economics Review, vol. 17, 2015, p. 330-343.
Tangibility Consequences for Ethnic Marketing Strategy
Guilherme Pires, John Stanton, Patricia Stanton
Global Business And Economics Review, vol. 6, 2004, p. 38-54.