Título:

Tangibility Consequences for Ethnic Marketing Strategy

Autores:

Guilherme Pires (U Newcastle)
John Stanton (U Western Australia)
Patricia Stanton (U Newcastle)

Revista:

Global Business And Economics Review

Ano:

2004

Volume:

6

Páginas:

38-54

Códigos JEL:

J15 - Economics of Minorities and Races; Non-labor Discrimination
M31 - Marketing