Author

Name:
João Sá Oliveira
Educations:
Ph D: Loughborough University, Business and Management,
Bachelor: U Nova Lisboa, Business, 2004
Article 1:

The Effect of Emotional Positivity of Brand-Generated Social Media Messages on Consumer Attention and Information Sharing
João Sá Oliveira, Kemefasu Lfie, Martin Sykora, Eleni Tsougkou, Vitor Castro, Suzanne Elayan
Journal of Business Research, vol. 140, 2022, p. 49-61.

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