Título:

Dynamic Competition with Customer Recognition

Autor:

Miguel Villas-Boas (U CA, Berkeley)

Revista:

Rand Journal of Economics

Ano:

1999

Volume:

30

Páginas:

604-631

Códigos JEL:

D43 - Oligopoly and Other Forms of Market Imperfection
L13 - Oligopoly and Other Imperfect Markets
L15 - Information and Product Quality; Standardization and Compatibility
M31 - Marketing