Título:

Brand Protection and the Globalization of British Business

Autores:

Teresa Silva Lopes (U York)
Mark Casson (U Reading)

Revista:

Business History Review

Ano:

2012

Volume:

86

Páginas:

287-310

Códigos JEL:

F23 - Multinational Firms; International Business
K11 - Property Law
L14 - Transactional Relationships; Contracts and Reputation; Networks
N63 - Europe: Pre-1913
N64 - Europe: 1913?
O34 - Intellectual Property Rights: National and International Issues
P14 - Property Rights