Title:

Better or Different? How Political Ideology Shapes Preferences for Differentiation in the Social Hierarchy

Authors:

Nailya Ordabayeva (Carroll School of Management)
Daniel Fernandes (U Católica Portuguesa)

Journal:

Journal Of Consumer Research

Year:

2018

Volume:

45

Number:

2

Pages:

227-250

JEL codes:

D12 - Consumer Economics: Empirical Analysis
M31 - Marketing

DOI:

10.1093/jcr/ucy004