Title:

Risks Deter but Pleasures Allure: Is Pleasure More Important?

Authors:

Li-Wei Chao (U Porto, U PA)
Helena Szrek (U Porto)
Rui Militão Leite (U Porto)
Karl Peltzer (U Pretoria, U Limpopo)
Shandir Ramlagan (U Pretoria)

Journal:

Judgment And Decision Making

Year:

2015

Volume:

10

Number:

3

Pages:

204-218

JEL codes:

D12 - Consumer Economics: Empirical Analysis
D81 - Criteria for Decision-Making under Risk and Uncertainty
O12 - Microeconomic Analyses of Economic Development