Título:

Customer Poaching and Advertising

Autor:

Rosa Branca Esteves (U Minho)

Revista:

Journal of Industrial Economics

Ano:

2009

Volume:

57

Páginas:

112-146

Códigos JEL:

D24 - Production; Cost; Capital and Total Factor Productivity; Capacity
L11 - Production, Pricing, and Market Structure; Size Distribution of Firms
M37 - Advertising