Título:

Entrepreneurship and the Development of Global Brands

Autores:

Teresa Silva Lopes (U London)
Mark Casson (U Reading)

Revista:

Business History Review

Ano:

2007

Volume:

81

Páginas:

651-680

Códigos JEL:

M31 - Marketing
M37 - Advertising
L2 - Firm Objectives, Organization, and Behavior