When (Not) to Indulge in 'Puffery': The Role of Consumer Expectations and Brand Goodwill in Determining Advertised and Actual Product Quality 9.38
Praveen Kopalle, João Borges de Assunção
Managerial And Decision Economics, vol. 21, 2000, p. 223-241.

The Role of Market Expansion on Equilibrium Bundling Strategies 6.25
Praveen Kopalle, Aradhna Krishna, João Borges de Assunção
Managerial And Decision Economics, vol. 20, 1999, p. 365-377.

Asymmetric Reference Price Effects and Dynamic Pricing Policies 16.04
Praveen Kopalle, Ambar Rao, João Borges de Assunção
Marketing Science, vol. 15, 1996, p. 60-85.

The Optimality of Consumer Stockpiling Strategies 24.06
Robert Meyer, João Borges de Assunção
Marketing Science, vol. 9, 1990, p. 18-41.