Título:

Communication Strategies and Product Line Design

Autor:

Miguel Villas-Boas (U CA, Berkeley)

Revista:

Marketing Science

Ano:

2004

Volume:

23

Páginas:

304-316

Códigos JEL:

M37 - Advertising
L11 - Production, Pricing, and Market Structure; Size Distribution of Firms
M11 - Production Management