Título:

Stretching Firm and Brand Reputation

Autor:

Luis Cabral (New York U)

Revista:

Rand Journal of Economics

Ano:

2000

Volume:

31

Páginas:

658-673

Códigos JEL:

L14 - Transactional Relationships; Contracts and Reputation; Networks
L15 - Information and Product Quality; Standardization and Compatibility