Título:

Behavioral Costs as Determinants of Cost Perception and Preference Formation for Gifts to Receive and Gifts to Give

Autores:

Henry S J Robben (Delfts U Technology)
Theo M M Verhallen (U Tilburg)

Revista:

Journal Of Economic Psychology

Ano:

1994

Volume:

15

Páginas:

333-350

Código JEL:

D12 - Consumer Economics: Empirical Analysis