Article

Title:
Personalized Pricing and Advertising: Who Are the Winners?
Journal:
International Journal of Industrial Organization
Year:
2019
Volume:
63
Pages:
239-282
JEL codes:
L13 - Oligopoly and Other Imperfect Markets
M37 - Advertising
D4 - Market Structure and Pricing
DOI:
10.1016/j.ijindorg.2018.11.003
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