Title:

Reputation and Firm Acquisition

Author:

Margarida Catalão Lopes (UTL)

Journal:

Journal Of Business And Public Affairs

Year:

2008

Volume:

2

Pages:

0-0

JEL codes:

L14 - Transactional Relationships; Contracts and Reputation; Networks
L21 - Business Objectives of the Firm
M37 - Advertising