Article
- Title:
- Models of Competitive Price Promotions: Some Empirical Evidence from the Coffee and Saltine Crackers Markets
- Author:
-
Miguel Villas-Boas
(U CA, Berkeley)
- Journal:
-
Journal of Economics and Management Strategy
- Year:
- 1995
- Volume:
- 4
- Pages:
- 85-107
- JEL codes:
-
L66 - Food; Beverages; Cosmetics; Tobacco
M31 - Marketing
L11 - Production, Pricing, and Market Structure; Size Distribution of Firms
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