Title:

Individual Cultural Values and Consumer's Choice of National Brands

Author:

Paula Cristina Lopes Rodrigues (U Lusíada)

Journal:

Global Business And Economics Review

Year:

2016

Volume:

18

Number:

6

Pages:

642-655

JEL codes:

D12 - Consumer Economics: Empirical Analysis
D63 - Equity, Justice, Inequality, and Other Normative Criteria and Measurement
M31 - Marketing
L67 - Other Consumer Nondurables: Clothing, Textiles, Shoes, and Leather