Title:

Reference Pricing with Endogenous Generic Entry

Authors:

Kurt Brekke (Norwegian School of Economics)
Chiara Canta (Norwegian School of Economics)
Odd Rune Straume (U Minho, U Bergen)

Journal:

Journal Of Health Economics

Year:

2016

Volume:

50

Pages:

312-329

JEL codes:

L11 - Production, Pricing, and Market Structure; Size Distribution of Firms
M37 - Advertising
L65 - Chemicals; Rubber; Drugs; Biotechnology

DOI:

10.1016/j.jhealeco.2016.04.003