Article

Title:
The Curious Case of Behavioral Backlash: Why Brands Produce Priming Effects and Slogans Produce Reverse Priming Effects
Journal:
Journal Of Consumer Research
Year:
2011
Volume:
37
Pages:
999-1014
JEL codes:
D12 - Consumer Economics: Empirical Analysis
L81 - Retail and Wholesale Trade; Warehousing; e-Commerce
M31 - Marketing
M37 - Advertising
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