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Article
Title:
Online Demand under Limited Consumer Search
Authors:
Jun B. Kim
(
GA Institute of Technology
)
Paulo Albuquerque
(
U Rochester
)
Bart Bronnenberg
(
U Tilburg
)
Journal:
Marketing Science
Year:
2010
Volume:
29
Pages:
1001-1023
JEL codes:
D12 - Consumer Economics: Empirical Analysis
D83 - Search; Learning; Information and Knowledge; Communication; Belief
L81 - Retail and Wholesale Trade; Warehousing; e-Commerce
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