Title:

Forms of Competition and Outcomes in Dual Distribution Channels: The Distributor's Perspective

Authors:

Alberto Sa Vinhas (U Washington)
Jan B. Heide (U WI)

Journal:

Marketing Science

Year:

2015

Volume:

34

Number:

1

Pages:

160-175

JEL codes:

D12 - Consumer Economics: Empirical Analysis
L14 - Transactional Relationships; Contracts and Reputation; Networks
M31 - Marketing
L6 - Industry Studies: Manufacturing
L81 - Retail and Wholesale Trade; Warehousing; e-Commerce