Title:

The Impact of Category Prices on Store Price Image Formation: An Empirical Analysis

Authors:

Carlos J S Lourenço (Erasmus U Rotterdam, ISCTE - Instituto Universitário de Lisboa)
Els Gijsbrechts (U Tilburg)
Richard Paap (Erasmus U Rotterdam)

Journal:

Journal Of Marketing Research

Year:

2015

Volume:

52

Number:

2

Pages:

200-216

JEL codes:

D12 - Consumer Economics: Empirical Analysis
M31 - Marketing
L81 - Retail and Wholesale Trade; Warehousing; e-Commerce