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Article
Title:
A Larger Slice or a Larger Pie? An Empirical Investigation of Bargaining Power in the Distribution Channel
Authors:
Michaela Draganska
(
Stanford U
)
Daniel Klapper
(
U Frankfurt
)
Sofia Villas-Boas
(
U CA, Berkeley
)
Journal:
Marketing Science
Year:
2010
Volume:
29
Pages:
57-74
JEL codes:
C78 - Bargaining Theory; Matching Theory
L14 - Transactional Relationships; Contracts and Reputation; Networks
L66 - Food; Beverages; Cosmetics; Tobacco
M31 - Marketing
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