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Article
Title:
Smoking Cessation: A Model of Planned vs. Actual Behavior for Time-Inconsistent Consumers
Authors:
Fernando Machado
(
U Católica Portuguesa
) (
U Católica Portuguesa
)
Rajiv Sinha
(
AZ State U
)
Journal:
Marketing Science
Year:
2007
Volume:
26
Pages:
834-850
JEL codes:
D12 - Consumer Economics: Empirical Analysis
M31 - Marketing
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