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Article
Title:
When More Alternatives Lead to Less Choice
Authors:
Dmitri Kuksov
(
Washington U in St Louis
)
Miguel Villas-Boas
(
U CA, Berkeley
)
Journal:
Marketing Science
Year:
2010
Volume:
29
Pages:
507-524
JEL codes:
D11 - Consumer Economics: Theory
D83 - Search; Learning; Information and Knowledge; Communication; Belief
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