Título:

Cross-Selling in the US Home Video Industry

Autores:

Luis Cabral (NYU)
Gabriel Natividad (U Piura)

Revista:

Rand Journal of Economics

Ano:

2016

Volume:

47

Número:

1

Páginas:

29-47

Códigos JEL:

L11 - Production, Pricing, and Market Structure; Size Distribution of Firms
L14 - Transactional Relationships; Contracts and Reputation; Networks
M31 - Marketing
M37 - Advertising
L81 - Retail and Wholesale Trade; Warehousing; e-Commerce