Article

Title:
Brand Capital and Firm Value
Journal:
Review of Economic Dynamics
Year:
2014
Volume:
17
Number:
1
Pages:
150-169
JEL codes:
M31 - Marketing
M37 - Advertising
G14 - Information and Market Efficiency; Event Studies
G31 - Capital Budgeting; Fixed Investment and Inventory Studies
DOI:
10.1016/j.red.2013.05.001
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