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Article
Title:
Flying under the Radar: Perverse Package Size Effects on Consumption Self-Regulation
Authors:
Rita Vale
(
UTL
)
Rik Pieters
(
U Tilburg
)
Marcel Zeelenberg
(
U Tilburg
)
Journal:
Journal Of Consumer Research
Year:
2008
Volume:
35
Pages:
380-390
JEL code:
D12 - Consumer Economics: Empirical Analysis
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